I would be happy for the lawyers to get $X million dollars if it smacks HP on the nose. I suppose one's take on "but the lawyers get all the class action money!" depends on whether one is looking to be made whole (good luck with that), or to punish the company. I tend toward the latter: the whole company can look over their shoulder the next time such jackassery comes up for discussion.
Except they have their own legal team already, and probably budget the incremental cost of additional legal needs for something like this into their product costs. Even if that wasn't the case, a settlement like this sort of coupon, which is common, simply helps them keep more of the customers they cheated. I can't think of many class action lawsuits around this sort of activity where the company was actually harmed by the outcome in any way that would have changed its behavior.
They have a legal team, but they will hire out the actual litigation to lawyers experienced with court. Most companies don't have that experience on staff. Plus the lawsuit goes into the SEC filings so potential investors know of the risk of losing.
Even if they win in court it will cost them a ton of money.
This is nothing for a big company, they'll just pour insignificant amount of money (to them) until it goes away. For a consumer this is a huge waste of time and money for no benefit. Only thing you can do is take your money elsewhere - stop supporting companies who do these kind of things and make sure that all your friends know about this.
