No, they did three parts so they could hit the front page three times. The whole thing is clearly a Dark marketing campaign but people upvote it so the community must like it.
Meanwhile it looks like this discussion has been modded down to remove it from front page due to the low quality of comments (yes: this comment doesn’t meet standards either but maybe it helps you?...)
Which part of the guidelines are you referring to? I don't think this counts as an accusation of shilling/astroturfing or similar. And they didn't say it shouldn't have been submitted.