And, unlike Facebook which sucks up an ever increasing amount of data on you, this project takes only basic demographic information (age group, gender, ethnicity) and what ads that you're shown. No personal data is retained by NYU.
It only has access to what the user is browsing; if a friend hasn’t posted in a year (and doesn’t appear on timeline) and user doesn’t go specifically to their page, then adobserver would be oblivious the the existence of that user (and of the friend relation).
This is entirely unlike an FB app like CA’s that had full unadulterated access to anything the user might browse.
https://adobserver.org/privacy-policy/
And, unlike Facebook which sucks up an ever increasing amount of data on you, this project takes only basic demographic information (age group, gender, ethnicity) and what ads that you're shown. No personal data is retained by NYU.