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Whoever Jack Dorsey hired to do his PR should win some sort of award. In under a year this guy went from almost zero media presence to:

* having a glowing profile written about him in Vanity Fair

* appearing on Charlie Rose

* being anointed as the second coming of Steve Jobs by TechCrunch

* having the media at large make Evan Williams look like a jerk and return to Twitter as Executive Chairman

* getting The Wall Street Fucking Journal to title an article "Visa Backs Jack Dorsey's Square"



The Vanity Fair profile was brilliantly written.


Yes, it was. It discusses Jack's habits, Jack's preference in suits (Prada, practically an advertisment for them), Jack's preference in wristwatches (Rolex), Jack's ideas, Jack's relationships, Jack's friends, et. al.


It discusses Jack's Nouveau riche tendencies - Oh look i'm rich, let me show it off and pretend to be sophisticated. Does he really admire the quality of a Prada suit or a rolex watch? Very very doubtful, those even slightly in the know despise cheap fashion like Prada.

I want his PR rep's number though, they are masters. If Jack is his own PR, kudos to him.


For what it's worth, I hadn't heard the name until thirty seconds ago.




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