> I have received >20 political advertisements via SMS in the last week. Do you think you should have the right to read my texts? Should advertisers be required to disclose to you that they texted me?
The research participants are voluntarily sharing their ads with NYU. Facebook is objecting.
I have bought voter rolls for direct mail campaigns. On the mailer, I had to disclose who was paying for it. I knew a fraction of my mailers would end up in the opposition’s hands, just as their messaging ended up in mine, and that from who got which mailers we could deduce which voter roll query was used. If I lied they would call me out to the people I lied to. That is an incentive to stay honest and a promoter of a common fact base.
Direct mail, SMS and phone outreach has gotten more targeted. But it’s nowhere close to Facebook. That deserves elevated transparency to a regulatory force. Given these are political ads government regulation is out of the question. So the next best options are total public disclosure, adversarial disclosure (i.e. someone identifying the opposition, which is complicated, and giving them full transparency) or mandatory or voluntary disclosure to academia. The last is the weakest since it introduces sampling biases and requires private collection resources. But it’s better than nothing. Facebook still fights it.
American politics are no longer a debate. We can’t agree on common facts and can’t agree on a common set of institutions. Broad political interaction has devolved into a competition of facts over one of governing philosophies. That is not a way to govern and is a direct result of social media promoting separate, targeted “facts” that spread faster and more insidiously than they can be countered. If we want to continue making decisions as a democracy, this has to be checked.
This has precedent. Every new form of media (print, radio, broadcast television, phone, cable television, e-mail, et cetera) has been followed by new rules for political discourse. To inform that rule making we need research. If the media controls the data the research will be useless, the rules garbage and our discourse corrupted.
Great comment, thanks for sharing your info and ideas. I’m inferring from your second to last paragraph that you’re alluding to social media being somehow part (or all?) of the reason for those problems.
I totally agree. I think that we as a nation (US) (and possibly all over world) have a blind spot where social media, surveillance capitalism, and targeted ads are. The power of the algorithm is so strong that people truly believe they’re being recorded (the whole FB is listening because I got such and such ad).
Policy is always many years behind technology. My biggest concern is that this technology poses an existential threat to our current zeitgeist (?). I always trouble putting the threat into my own words.
But I can’t agree more. We need immediate transparency. And we need to study the cause and effect so we can better understand. That will lead to the best form of whatever regulation we may need to move to the next stage.
The research participants are voluntarily sharing their ads with NYU. Facebook is objecting.
I have bought voter rolls for direct mail campaigns. On the mailer, I had to disclose who was paying for it. I knew a fraction of my mailers would end up in the opposition’s hands, just as their messaging ended up in mine, and that from who got which mailers we could deduce which voter roll query was used. If I lied they would call me out to the people I lied to. That is an incentive to stay honest and a promoter of a common fact base.
Direct mail, SMS and phone outreach has gotten more targeted. But it’s nowhere close to Facebook. That deserves elevated transparency to a regulatory force. Given these are political ads government regulation is out of the question. So the next best options are total public disclosure, adversarial disclosure (i.e. someone identifying the opposition, which is complicated, and giving them full transparency) or mandatory or voluntary disclosure to academia. The last is the weakest since it introduces sampling biases and requires private collection resources. But it’s better than nothing. Facebook still fights it.
American politics are no longer a debate. We can’t agree on common facts and can’t agree on a common set of institutions. Broad political interaction has devolved into a competition of facts over one of governing philosophies. That is not a way to govern and is a direct result of social media promoting separate, targeted “facts” that spread faster and more insidiously than they can be countered. If we want to continue making decisions as a democracy, this has to be checked.
This has precedent. Every new form of media (print, radio, broadcast television, phone, cable television, e-mail, et cetera) has been followed by new rules for political discourse. To inform that rule making we need research. If the media controls the data the research will be useless, the rules garbage and our discourse corrupted.