You can absolutely pay a company to hold a principle.
Consider the number of companies now who are promoting sustainability as a core value, because it gives them an edge up on competition in big government tenders.
More common than you'd think, especially in physical product supply!
That's... literally the opposite of holding a principle. They're doing a thing that they don't otherwise care about because it results in an advantage today. What happens when the money runs out? When the fad shifts? When someone offers them more money to do something that conflicts with this principle?
You hold a principle because you believe (logically, axiomatically, morally, etc.) that it is correct, regardless of all other incentives that might pull you towards or away from it.
If the only reason that someone claims to hold a principle is because you're paying them, they're not actually holding that principle.
Consider the number of companies now who are promoting sustainability as a core value, because it gives them an edge up on competition in big government tenders.
More common than you'd think, especially in physical product supply!