> Just like the initial iPhone needed one carrier to get things right
Except for the rest of the world, which did just fine.
Apple tried to do US-like deals with European carriers and it was just so fundamentally incompatible with the European mindset that many people simply did not understand what they were trying to sell or why.
It took a year or so before Apple realized Europeans buy phones and subscriptions separately and the iPhone-sales took off, because now people could actually buy a phone.
Except for the rest of the world, which did just fine.
Apple tried to do US-like deals with European carriers and it was just so fundamentally incompatible with the European mindset that many people simply did not understand what they were trying to sell or why.
It took a year or so before Apple realized Europeans buy phones and subscriptions separately and the iPhone-sales took off, because now people could actually buy a phone.