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I literally thought I knew what the prices were until I read this article. I saw the "from $699" and "knew" it meant the cheapest model (the mini) was $699. Turns out I was wrong. I was wrong because they mislead me. Knowing the truth matters for me both in purchasing decisions and in recommendations to others, which I do a lot of.


The problem is a lazy media. The headline becomes “$699.”


I don’t think so. I wasn’t looking at media. I was looking at Apple content. Is the lowest priced iPhone $699? No it isn’t. What exactly does “from $699” mean when the cheapest one is actually $729?




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