Anyone who is saying, oh it's just $30 is living in a bubble..
- Many people buy these on a monthly installment, so $30 can be 1-2 months of installment. (not sure which exactly I have not verified).
- From a Marketing standpoint the difference is $6xx vs $7xx pricing, which has a psychological impact. This is why a very very large percentage of prices end in .90-.99
- This seems to be the first time Apple has done this and it sets a bad precedent.
- More than the precedent, it seems Apple is willing to do this to derive a little extra revenue, which at least in my mind is a negative for their brand. So, it's interesting that they are OK with this.
- Based on this, In future, will they also be open to selling Data?? Who knows...
I think the difference from a marketing perspective is the big issue, as there is a big psychological inertia people have with Apple prices not ending in a neat "$__99".
Are people really buying the latest iPhone on monthly installment plans? How much more do you pay for the device over the lifetime of the plan?
I'm still hanging on to my 2016 Galaxy S7 because it works great and phone prices seem to have spiked massively upwards over the last few years.
- Many people buy these on a monthly installment, so $30 can be 1-2 months of installment. (not sure which exactly I have not verified).
- From a Marketing standpoint the difference is $6xx vs $7xx pricing, which has a psychological impact. This is why a very very large percentage of prices end in .90-.99
- This seems to be the first time Apple has done this and it sets a bad precedent.
- More than the precedent, it seems Apple is willing to do this to derive a little extra revenue, which at least in my mind is a negative for their brand. So, it's interesting that they are OK with this.
- Based on this, In future, will they also be open to selling Data?? Who knows...