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Anyone not living under the poverty line can in theory save for a luxury good, but that doesn't mean they otherwise live a luxurious lifestyle. In my country you see some really poor people living in pretty terrible conditions but who own luxury cars.


America too. I grew up on a town where you’d see a fancy Camaro parked in front of a mobile home.


It might be worth it. A family in my street migrated from Kosovo to Belgium, and returns every year for the holiday. They aren't rich but have a second hand BMW. It's the only car that survives the trip from/to their holiday, so it's cheaper than buying a new car.


You do however VW outsells BMW ten to one. The market share of companies like Rolex or Gucci is tiny compared to Apple’s.




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