Right so Apple is doing something I didn't ask of it to do, and then saying I'm not allowed to distribute and provide discovery for my own applications. And then charging me for it doing this.
I don't mind Apple doing whatever they want with their own store, I have an issue with them dictating that their own store is the ONLY way to use an iPhone.
You can do a beta version and run it through TestFlight.
You can get an Enterprise license and run your own App Store — MDM vendors like JAMF do this all the time. And they can help you set up your own App Store, too.
I don't mind Apple doing whatever they want with their own store, I have an issue with them dictating that their own store is the ONLY way to use an iPhone.