Facebook won already in like 2012 or something. What was before that - MySpace? - it just sucked compared to Facebook. Terrible UI. Completely useless, siloed without the "real name" policy.
Facebook was a genuine innovation, both in terms of UI, and in terms of marketing (targeting elite schools first was genius, but hardly non-competitive, anyone could have done it).
Facebook won already in like 2012 or something. What was before that - MySpace? - it just sucked compared to Facebook. Terrible UI. Completely useless, siloed without the "real name" policy.
Facebook was a genuine innovation, both in terms of UI, and in terms of marketing (targeting elite schools first was genius, but hardly non-competitive, anyone could have done it).