10 Reasons Why PR Doesn't Work

[dawie]

http://blog.guykawasaki.com/2007/05/the_top_ten_rea.html

[create_account]

The headline is better than the article (an apologia for PR firms).

For a minute there, I thought Kawasaki had burst out of fluff bubble, but it's the same old crap.

[imp → create_account]

I didn't think it was that bad. I don't know anything about getting media placement, so a lot of that was new to me.

[ntoshev → imp]

Try pg's article: http://paulgraham.com/submarine.html

It seems the media coverage YC gets is not perfect: pg complained a couple of times about being misquoted and generally getting a different message through.