One of the best features of Gitter is that it can be embedded on webpages which reduces a lot of friction for public communities. Please keep that feature and perhaps, even replicate it in Matrix. This can be a unique value prop for both over the proprietary ones. Plus, it enriches the Web as opposed to moving all things into app silos.
For sure. Matrix is sprouting this too (there was a GSoC project this summer for it, and the Hydrogen Matrix client is also properly embeddable, unlike Element) - but with Gitter becoming a Matrix client we could do so from that side too!
