What I think is interesting is that I suspect they’ll eagerly license this to competitor stores. A palm reader does not turn your local Safeway into Amazon Go, and they know that.
Having a slice of every point of sale could be huge; imagine how much better this is than having to use FaceID during a pandemic. (Tap tap, pin, pin, tap is a LOT more friction than “hover.”)
I’d pay for it if I ran a retail store. I wonder if Amazon will ever compete with Visa or other payment providers.
The biggest competitors will never license something like this. They'd be basically giving (or creating an untenable risk of giving) their customer data over to Amazon.
"But AWS etc etc.." Trust me, the retail landscape is very different. Source: I work in it
For big chains I agree, but if they can make this palm reader cheap enough and include a normal card reader (why not?) it could easily be a Square/Stripe POS competitor.
>What I think is interesting is that I suspect they’ll eagerly license this to competitor stores.
According to the source article, your prediction is on point. Here are the relevant quotes:
>"Do you have any third-party customers who plan to use Amazon One?"
>We’re excited to see Amazon One in more retail environments and are in active discussions with several potential customers, but beyond that, we’ll have to ask you to stay tuned.
Well hopefully amazon will push enough of them to the brink of extinction that they to will innovate or suffer the fate of negative selective pressure.
Having a slice of every point of sale could be huge; imagine how much better this is than having to use FaceID during a pandemic. (Tap tap, pin, pin, tap is a LOT more friction than “hover.”)
I’d pay for it if I ran a retail store. I wonder if Amazon will ever compete with Visa or other payment providers.