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>Auction does have downsides, but "advertising money" is not a convincing one.

It has nothing to do with auctioning. As your point about how random distribution of those slots being unfair towards DDG shows, those slots are advertisements.

When buying a tangible resource at auction, like part of the spectrum, what you said is more likely to be true. Being willing to spend the most in advertising does not make it likely you're providing more features and services, and it doesn't mean you're an efficient company. It means you're able to generate more revenue per person, and a company that respects your privacy will be unable to compete in that metric.




> It means you're able to generate more revenue per person,

No. It means they are able to generate more profit. And that is an indirect reflection of efficiency.

> a company that respects your privacy will be unable to compete in that metric.

That's a common opinion, but I think this remains to be proven - see e.g. https://apenwarr.ca/log/20190201. The choice quote:

"That's a lot about profiling for ad targeting, which obviously doesn't work, if anyone would just stop and look at it. But there are way too many people incentivized to believe otherwise. "

I think there's a lot of truth behind that - that I suspect targeting adds small, marginal difference, not existential difference, and thus it's entirely possible that the advantage is all or mostly due to factors other than privacy.


>No. It means they are able to generate more profit. And that is an indirect reflection of efficiency.

The result of this would mean all the most profitable companies are the ones that spent the most on advertising, which just isn't true.

It doesn't matter if targeting ads is actually worthwhile, as long as people are willing to buy tracking data a company that ignores your privacy will be able to generate more pee view.




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