No, but it tends to be marketed by the same people who made it. Much like Bob the discount furniture guy[0].
The case of Bob is particularly interesting to me. Back in the early nineties Bob commissioned a slick marketing campaign with trendy music and hip radio personalities. I surmise it didn't drive sales too well because it lasted for only a few months before he dropped it and appeared in his own commercials, in trademark polo shirt and jeans with his loud annoying voice. The authenticity, real or perceived, helped turn Bob's from a Connecticut business with a single location in Newington into a force to be reckoned with throughout New England.
The case of Bob is particularly interesting to me. Back in the early nineties Bob commissioned a slick marketing campaign with trendy music and hip radio personalities. I surmise it didn't drive sales too well because it lasted for only a few months before he dropped it and appeared in his own commercials, in trademark polo shirt and jeans with his loud annoying voice. The authenticity, real or perceived, helped turn Bob's from a Connecticut business with a single location in Newington into a force to be reckoned with throughout New England.
[0] http://www.mybobs.com