Money is at the top for many people, though I would claim on a household level.
In my case my income really isn't the primary determinant of my household income. As the secondary earner being able to support the primary earner fully is of much more value to my longterm household income than fighting tooth and nail for an extra $20k p.a.
Since many competent people couple up into two earner households actively targeting the secondary earners by offering the things that are more valuable to them than money feels like a "society-hack" that should be achievable.
At the very least pay market rate (i.e. an average salary) and then add benefits to turn average into good.