Might be a good cause, but they're all very stupid commercials that do a poor job at getting to (any) point. Also, are we to expect that these are really going to reach the appropriate audience and have any sort of impact? I mean, here I was all planning to participate in the human sex slave trade, but now that I saw an abstract whacky commercial with Ashton Kucher, I've completely changed my mind and decided to go work in a soup kitchen in my spare time. C'mon.
This is one of those issues that is so widespread and so broad in its reach that merely raising some social awareness isn't going to accomplish anything. There was a lot of social awareness about Darfur, for whatever non-existent good that did. This is a thing that requires significant involvement from many governments. And, sure, you could argue that governments will be more likely to take action if pressured by its people, but there was a good deal of pressure, again, on Darfur (or, before that, Rwanda). Lot of good that did.
This is one of those issues that is so widespread and so broad in its reach that merely raising some social awareness isn't going to accomplish anything. There was a lot of social awareness about Darfur, for whatever non-existent good that did. This is a thing that requires significant involvement from many governments. And, sure, you could argue that governments will be more likely to take action if pressured by its people, but there was a good deal of pressure, again, on Darfur (or, before that, Rwanda). Lot of good that did.