I wondered the same thing. It's the exact same service that just changes hands every few years under a new brand.
In grade school before the internet, this occurred through physical products. My first grade trend was Yo Yo (Yomega, Brainstorm, Duncan), second grade Pokemon trading cards (Digimon, Magic, Yu Gi Oh), third grade finger skateboards (TechDeck), fourth and fifth segways into middle school when social systems are developing so its clothes brand trend pursuit which is when I checked out because video games were starting to get interesting.
Phones and Xanga/Myspace arrived roundabout when I got my driver's license.
I'm sure there were similar toy brand trends pre-covid when kids were still seeing each other every day and sharing physical toys.
TikTok released some official report the other day in compliance with whatever legal motions were recently filed, and it keeps saying the word "clusters" when referring to users.
I guess it's just yet another company that wants to compete over access to "clusters" of users aged 12-35 (that's the widest age range I would expect to be concerned with the latest communication app offering that enables the exact same utility they already had with Vine/Snap/Tik).
In grade school before the internet, this occurred through physical products. My first grade trend was Yo Yo (Yomega, Brainstorm, Duncan), second grade Pokemon trading cards (Digimon, Magic, Yu Gi Oh), third grade finger skateboards (TechDeck), fourth and fifth segways into middle school when social systems are developing so its clothes brand trend pursuit which is when I checked out because video games were starting to get interesting.
Phones and Xanga/Myspace arrived roundabout when I got my driver's license.
I'm sure there were similar toy brand trends pre-covid when kids were still seeing each other every day and sharing physical toys.
TikTok released some official report the other day in compliance with whatever legal motions were recently filed, and it keeps saying the word "clusters" when referring to users.
I guess it's just yet another company that wants to compete over access to "clusters" of users aged 12-35 (that's the widest age range I would expect to be concerned with the latest communication app offering that enables the exact same utility they already had with Vine/Snap/Tik).