I agree it's important to define your customer, although when starting out it can be difficult to do so as it brings a sense of closing some doors that you might want open for a bit longer, but in general I'd say your comment:
>you're trying to sell something that customers don't buy - any integration, FHIR or HL7 or something, is only ever needed to get one product to talk to another
is not entirely correct. I for one buy small scale interop product, and the FHIR space is growing quickly, more and more companies will be looking for small and medium activity in the space as new regulation starts taking hold.
>you're trying to sell something that customers don't buy - any integration, FHIR or HL7 or something, is only ever needed to get one product to talk to another
is not entirely correct. I for one buy small scale interop product, and the FHIR space is growing quickly, more and more companies will be looking for small and medium activity in the space as new regulation starts taking hold.