The proper definition of "Technical Marketing" would be the former, but I suspect there is more interest in the latter. I hope to use the survey as a tool to understand what people are really interested in.
Right, that's definitely true in my case, since I'm targeting people w/o programming skills for my startup's services.
BTW, if you do go ahead with the ebook and would like to use eBookBurn (http://ebookburn.com/), let me know, and I can issue you a discount code as a courtesy.