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I'm going to take this question seriously. I worked for a project management company once in a support role. It seemed to me that a lot of what they were doing, and teaching in their courses, was basic common sense. I asked the VP if they weren't charging a lot of money for common sense. His answer? "When people pay for advice, they're more likely to follow it."

There's not really a lot new under the sun. A person can hear the same advice a million times without following it. What people are often paying for, when they pay for online courses or coaches or whatever, is a structure that will make them more likely to commit to doing the good thing -- that they probably know to do anyway.




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