it's also worth remembering that for google you are the product (clicks) as well as the customer.
There aren't many exceptions to this. It is certainly true of Apple, where you are a consumer of their platform, and a conduit of their payment system, as much as you're a consumer of a specific product.
There's a reason Apple locks down their platform, and it isn't because they're looking out for your financial or competitive choice interests.
That you bought an iPhone is simply the first step, and that consumer-capture will be exploited for years. Apple wants to be your conduit of music and movies, applications, information and subscriptions, etc. They have no interest in selling you a device just to bid you adieu.
There aren't many exceptions to this. It is certainly true of Apple, where you are a consumer of their platform, and a conduit of their payment system, as much as you're a consumer of a specific product.
There's a reason Apple locks down their platform, and it isn't because they're looking out for your financial or competitive choice interests.
That you bought an iPhone is simply the first step, and that consumer-capture will be exploited for years. Apple wants to be your conduit of music and movies, applications, information and subscriptions, etc. They have no interest in selling you a device just to bid you adieu.