Ask for money up front. It proves people will pay. There is no proxy for willingness to pay, not even a contract.
It not only validates that there is a paying market, it validates that you have what it takes to ask for money. A lot of people don’t. That’s why proxies for paying are attractive.
It not only validates that there is a paying market, it validates that you have what it takes to ask for money. A lot of people don’t. That’s why proxies for paying are attractive.