I actually think it's great news to have e-books available for the iPhone. It may not be cutting edge technology-wise, but convenience-wise, it's smart to use the iTunes app store as a distribution channel for e-books and to use Apple's payment system instead of one's own. Simple and effective. I like it.
It does strike me as a little silly that there isn't a better way to get e-books to people. What if there was a band that released their new album as 14 separate iPhone applications, each with their own audio player?
An ebook reader might be a good app, but selling public domain books as individual apps feels like blog spam (actually even worse since there is money involved).
it would be nicer if it was only app though, but I'm guessing there would be no way then to pay for each book separately. AppStore doesn't allow you to charge for add-ons to an application, right?
