> It’s crazy how Americans are willing to drop $30-40K (that’s average?) for a vehicle. But I digress.
Market segmentation means you don't have a lot of choice.
A Toyota Camry (a quite basic mid-size car) starts at $25K. Even some of the cheapest cars sit at almost $20K and their safety ratings at US freeway speeds are often not great combined with being underpowered.
The fact that people have to drive on US freeways a lot means that you can't just engineer a small, slower speed car and call it a day.
Market segmentation means you don't have a lot of choice.
A Toyota Camry (a quite basic mid-size car) starts at $25K. Even some of the cheapest cars sit at almost $20K and their safety ratings at US freeway speeds are often not great combined with being underpowered.
The fact that people have to drive on US freeways a lot means that you can't just engineer a small, slower speed car and call it a day.