What amazes me the most with my telco is that they charge $60 for a regular plan which includes 4GB of data, SMS and phone calls, but if I want to buy 1GB extra, it's $30-40 bucks. For a single 1GB of download.
Makes sense, because it's modeled on your willingness to pay rather than cost. They probably did the market research and figured that people who use more than 4GB of data per month probably depend on it to earn a living, and therefore can charge more. Yet another reason why everyone should get a dual sim phone, which breaks this sort of market segmentation.