I think point #3 is most important for non-tech guys to understand. If I'm building the product, you better have more than just an idea. Do you have experience in this industry, funding, strategic advisors, distribution, etc? Why should I work with you when there are a million other business guys with equally crazy ideas out there?
Yeah, I love when someone pitches me to help them build a web app for their "great idea" and then think thats it. Just because you have an MBA and an idea does not entice me.
I think point #3 is most important for non-tech guys to understand. If I'm building the product, you better have more than just an idea. Do you have experience in this industry, funding, strategic advisors, distribution, etc? Why should I work with you when there are a million other business guys with equally crazy ideas out there?