Products or services that are consumed in quantities by broad classes of individuals, generally are not a luxury goods.
A more specific definition [1]
FYI there are tons of mobiles in the iPhone price range.
Ferraris, yachts, bespoke suits, exclusive trips to Antartica, private engagements with former Presidents, a closet full of Gucci - luxury goods.
Due to the sophisticated nature of mobile tech, there are really no such thing as 'luxury goods' in that category, because he market size would be far too small to support the massive R&D effort. Which is why Bang & Olufsun don't make phones.
Of course Apple definitely takes cues from luxury good makers in their marketing.
A more specific definition [1]
FYI there are tons of mobiles in the iPhone price range.
Ferraris, yachts, bespoke suits, exclusive trips to Antartica, private engagements with former Presidents, a closet full of Gucci - luxury goods.
Due to the sophisticated nature of mobile tech, there are really no such thing as 'luxury goods' in that category, because he market size would be far too small to support the massive R&D effort. Which is why Bang & Olufsun don't make phones.
Of course Apple definitely takes cues from luxury good makers in their marketing.
[1] https://en.wikipedia.org/wiki/Luxury_goods#:~:text=In%20econ....