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I wonder if this could be a good business move by PrePear or future companies.

They could turn this into a David/Goliath battle and get some huge social media awareness for their business and goodwill via doing the 'right thing' and standing up to the bully with some well prepared posts and updates. That at least to me attracts my sense of justice and would steer me to giving a companies services a chance where relevant.

Even if they capitulate after expenses start to grow, it could be a solid marketing strategy to at least attend the first hearing.

So, maybe doing a fruit logo for your next startup isn't such a bad idea.



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