Ask HN: Other examples like “Kodak missed digitization” for presentations?

[FabianBeiner]

When you listen to a presentation about digitization, innovation, or something like that, there is a massive chance that the speaker will mention Kodak as an example of a company that slept through the digital revolution and, therefore, no longer exists.

I'm looking for more handy examples, metaphors, etc. that could be used in presentations. It doesn't even have to be about digitalization. It could be about anything. But they should not be boring and worn out.

Thanks. :)

[sethammons]

In Only the Paranoid Survive, former CEO of Intel Andy Grove talks about companies needing to see “strategic inflection points” and adapt or die. Examples abound in the book: IBM and the personal PC, Charlie Chaplin and Talkie Movies, and craftsmen and the rise of factories. The book is still considered important by those in business leadership some twenty five years later.

[decasteve]

Two examples you might look into:

Typewriter maker Olivetti. Beautiful mechanical design and innovation right up until the end of the typewriter era. They successfully made computers for a while but couldn't compete in the long run.

Coleco. From leather maker to Cabbage Patch dolls to video game consoles. Then bankrupt after the disaster that was the Coleco Adam computer.

[keiferski]

Microsoft and the Internet. While they're doing okay now with Bing and other tech, they really missed much of the early Internet land-grabbing. It's hard to picture now, but at one point Windows was synonymous with computers.

[kratom_sandwich]

I would say there's an equally massive chance that the speaker will mention Sears who dominated the mail-order business until Amazon came along :D

[helph67]

How about the fact that Xerox PARC invited Steve Jobs into their labs to see what Xerox had been working on? Talk about the chickens inviting the fox to lunch!

[leejoramo → helph67]

True, but it was a larger issue than just Steve Jobs. If you read the histories of those who did great work at PARC, it appears that Xerox had NO way to commercialize their work:

* Apple, Microsoft, GEM, Amiga, etc, etc all shipped the GUI

* 3Com, Cisco, etc, etc, all shipped Ethernet

* HP, Canon, etc, etc all shipped laser printers. (Xerox did too on the VERY hight end, mostly as part of a copier)

PARC's Team actively moved to or started firms that shipped their ideas.

[matt_s → leejoramo]

Counterpoint is that they picked one thing (laser printing) out of the dozens of ideas coming out of PARC and capitalized on it to the point that they were found to be a monopoly [0] and forced to license their patents [1].

Watch Alan Kay's "How to Invent The Future" talks from Stanford about this [2] and he talks in more depth.

I don't think any company could have built products around all of the ideas that came out of there and been successful, they would have been focused on too many things.

[0] https://www.nytimes.com/1978/07/11/archives/jury-finds-monop...

[1] https://www.nytimes.com/1975/07/31/archives/xerox-settlement...

[2] https://www.youtube.com/watch?v=id1WShzzMCQ and https://www.youtube.com/watch?v=1e8VZlPBx_0

[leejoramo → leejoramo]

And to the original question, I have read that the leadership of Xerox was resistant to technology that could hurt photocopier sales. The Wikipedia page on PARC gives a good overview of the technologies they helped develop, including hardware, software, and development methods.

https://en.wikipedia.org/wiki/PARC_%28company%29

[muzani → helph67]

This seems to be only two points in history and interestingly, at the same time. It's statistically unlikely that a 20 year old will build a trillion dollar company that destroys yours.

[sloaken]

In 1943 the president of IBM believed there was a need for no more that 5 computers in total. To be fair, at the time they were huge.

[solomatov]

Google the innovator's dilemma. There's an excellent book on the topic with the same name.

[helph67]

You might also consider Big Blue passing their need for an O.S. for the first P.C. to Microsoft!

[sloaken → helph67]

If I recall correctly, a neighbor who worked for IBM said they only part they did not outsource was the keyboard.

[pravj]

Nokia can be an example for missing the smartphone movement.

[oicu812 → pravj]

IMO, Blackberry was the bigger loser in the smartphone movement. Read the book "Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry" for a really interesting analysis of this company's failure.

[pinewurst]

DEC missing the PC

[sloaken → pinewurst]

That was Ken Olsen, founder of DEC. Did not think people would want a computer in their house.