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How the Simulmatics Corporation Invented the Future (newyorker.com)
19 points by Anon84 on July 28, 2020 | hide | past | favorite | 1 comment



I would love to see a follow-up to this in the form of an interview with someone (or as many people who are still alive) who worked behind the scenes at Simulmatics. The events in the article happened 61 years ago, so it’s entirely possible that some of their more junior people could still be alive. They would be in their 80s or 90s, and time is rapidly running out for such a story.

I’m 36. It’s striking to me how much has changed in my professional lifetime already - we’ve gone from rumors of data-based marketing causing issues for other companies to it being embedded in everything we do. A/B testing is fundamental to feature development at every successful company I’ve experienced in the past decade.

While the election of 1960 was before my time, it seems like fairly recent history to me. To realize that it’s closer to the Wright brothers’ first flight at Kitty Hawk than to the present day is disconcerting. I can’t begin to imagine what the future holds sixty years from now. Subjectively, it seems like the velocity of the societal impact of technology continues to increase. I’ve seen the rise of social media (MySpace, Facebook, Google+, and countless others that have failed). Sitting here today I see the only survivor of that - Facebook - increasingly as a legacy network that appears strong on its surface, but precariously so. I fully expect something new to hit the scene that steals the limelight and turns Facebook into a ghost town. Each time that has happened in the past the new platform has fundamentally changed the way we interact with others, both virtually and in person.

We look at the current state of technology with different eyes than our predecessors. The “People Machine” described in the article is almost certainly possible today. It exists in various forms at Facebook, Google, Apple, Amazon, the NSA... We see each of those implementations as limited because we have perspective on how they could be made to be more powerful and a better understanding of how models are limited by the purpose for which they are created. Our dystopian fiction today takes the dystopian fiction of the 1960s as a starting condition.




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