> Nespresso’s getting close to saturation point, and there’s lots of competition
I would love to give a shot to aforementioned competitors, which would offer comparable coffee quality, equipment price, fully automated brewing process and variety of blends within walking distance in any major city on the planet. Nice boutique-style retail store with competent personnel would be appreciated.
Since most patents expired, 3rd party brands started manufacturing compatible capsules in aluminum (plastic copies have existed for a longer time, but Nespresso fights that).
The fact you need to go to a Nespresso shop and/or order online is actually fairly annoying. Most people want to buy coffee alongside their groceries. That's probably biggest reason behind the Starbucks partnership.
Except it's like printers, Nestlé is losing money on most Nespresso machines, so if users start buying significantly fewer original capsules it'll threaten the ecosystem.
I would love to give a shot to aforementioned competitors, which would offer comparable coffee quality, equipment price, fully automated brewing process and variety of blends within walking distance in any major city on the planet. Nice boutique-style retail store with competent personnel would be appreciated.