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Digg's generated revenue is still nothing to sneeze at (an article in BusinessWeek reports that they brought in $3 million in ad revenue for 2006). I wouldn't be surprised if they held out for quite a while longer.

Kevin Rose seems to be putting a lot of energy into Revision3 right now. Seeing as Digg is a integral part of some of their productions, I think they'd like to retain control.



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