> When someone shows an ad for a vehicle that's priced lower than before and I'm in the market for a car, I'd like to know about it.
But that's not what modern advertising is. Let's look at a real car ad. Here's the first ad for a discrete vehicle that wasn't a Lambo that I found on youtube searching for "car ad": https://www.youtube.com/watch?v=pk5QL_kKN_g.
It's message is roughly "if you drive a Land Rover you'll kinda be like this rugged, skillful, and cool adventurer guy who's driving a Land Rover." It doesn't mention price once and barely touches on any features. That's pretty par for the course for modern car ads: they aren't selling the product, but an emotional connection to a lifestyle.
Here's another one, it's the first one I found searching for "car ad" limited to this week: https://www.youtube.com/watch?v=IYkLjcQP26M. It doesn't mention price or and features. It's just pure association of positive emotions with the product.
The Land Rover looks rugged, but "a sleek fusion of zen...and spacecraft" is more my style. The Nissan Ariya is also a force, which is a big plus. Nissan it is, then!
> What do you consider an advertisement? Is a business sign an advertisement?
Product catalogs, menus, and business signs aren't advertisements (though sometimes they contain some marketing or are manipulative, but that's less common with them than with ads). They can be simple informational documents, and are cheap compared to an ad campaign. Ads are typically paid placements in some kind of media, meant to influence a consumer to benefit the advertiser (usually by making a purchase, eventually).
> I consider a lunch special saving me the time of thumbing through a menu...
It would also save time if they just ordered for you. You'd save the time, they'd get to sell you their item with the highest profit margin. Win-win?
> But that's not what modern advertising is. Let's look at a real car ad.
Here's an example of a current automotive special, these are what dominate Google and FB ads (at least with the 150 automotive clients we work with) and there's typically some copy with it soliciting the price and some incentives. If someone's seen an ad there's dynamic ads which can be tailored to that audience. https://pictures.dealer.com/h/huntingtonbeachchryslerjeepcll...
> It would also save time if they just ordered for you. You'd save the time, they'd get to sell you their item with the highest profit margin. Win-win?
For example, the local gourmet Taco shop (cafe to the restaurant) normally has tacos for about $3.99 and on Tuesday they're $1.99, advertised on special with a drink, I know the tacos are good and that's a great deal. Their highest margin item is the auga fresca (which they sweeten with agave), they charge about $4.50 for that. Thanks for taking the time to let me see things from another perspective.
But that's not what modern advertising is. Let's look at a real car ad. Here's the first ad for a discrete vehicle that wasn't a Lambo that I found on youtube searching for "car ad": https://www.youtube.com/watch?v=pk5QL_kKN_g.
It's message is roughly "if you drive a Land Rover you'll kinda be like this rugged, skillful, and cool adventurer guy who's driving a Land Rover." It doesn't mention price once and barely touches on any features. That's pretty par for the course for modern car ads: they aren't selling the product, but an emotional connection to a lifestyle.
Here's another one, it's the first one I found searching for "car ad" limited to this week: https://www.youtube.com/watch?v=IYkLjcQP26M. It doesn't mention price or and features. It's just pure association of positive emotions with the product.
The Land Rover looks rugged, but "a sleek fusion of zen...and spacecraft" is more my style. The Nissan Ariya is also a force, which is a big plus. Nissan it is, then!
> What do you consider an advertisement? Is a business sign an advertisement?
Product catalogs, menus, and business signs aren't advertisements (though sometimes they contain some marketing or are manipulative, but that's less common with them than with ads). They can be simple informational documents, and are cheap compared to an ad campaign. Ads are typically paid placements in some kind of media, meant to influence a consumer to benefit the advertiser (usually by making a purchase, eventually).
> I consider a lunch special saving me the time of thumbing through a menu...
It would also save time if they just ordered for you. You'd save the time, they'd get to sell you their item with the highest profit margin. Win-win?