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In the crowd of Facebook Places, Gowalla, Foursquare and many other location based services companies. You may find difficult to get traction initially. Because,people are afraid of trying one more location based app unless, it is completely different or keep them engaged all timer or their friends from other social networking are participating in it or if they get filtered and appropriate data, rather thank junk notes.

If you can add some more aspect to it like photos, offers or tags etc and most importantly market it well. Let people know something like this exist, let them try at least once.

Then you well get traction and from there you learn from feedback. It's only about passing first hurdle.



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