That's a great way to put it. I couldn't quite put my finger on it but that's totally what is happening on IG. A lot of DTC brands have basically saturated my feed. I'm not sure how much longer this can continue without losing engagement. Anecdotally my own interest in IG has been waning the past year almost to the point of deletion.
This happens and has been happening all over the Internet. IG won't be the last victim. As soon as corporate America figures out how to sell their Ranch dressing over a platform, the brands start invading and the whole platform turns vanilla and boring.
