I haven't heard of any of the people behind this, although it is referenced on the Prime Minister's number 10 website[1]. It does look like a lot of the people involved have stuff to sell. Still, anything having a decent bash on encouraging entrepreneurship in the UK can only be a good thing(tm), for various values of good thing.
Agreed. Putting Cameron's rubbery, mock-serious face right there up front was not the best decision. Putting it in front of searing beams of light penetrating dark clouds is just taking the piss.
[1] - http://www.number10.gov.uk/news/topstorynews/2011/03/startup...