On: How did the New York Times manage to spend $40 million on its pay wall?

[egor83]

From NYT page [1], the most expensive option:

"All Digital Access: $8.75 per week (billed every 4 weeks at $35.00)"

40e6 / (35*12) ~ 95000 yearly subscriptions (but 35$/month is revenue, not profit)

On the other hand, their circulation is:

876,638 daily

1,352,358 Sunday [2]

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[1]: http://www.nytimes.com/content/help/account/purchases/subscr...

[2]: http://en.wikipedia.org/wiki/The_New_York_Times