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It's somewhat premature and reactionary to be a doomsayer with regards to Color.

Fact is, Sequoia isn't a fly-by-night operation. No doubt they're investing in the idea, the team and the (non-public) direction it's going. I wouldn't be so quick to declare failure.

Spontaneous geo connections, which seems to be the idea (like most other people, I don't quite "get it" yet), is an interesting idea. It reminds me a little of Twitter, actually.

Still, it does make me worry when a company makes a big splash with what seems to be poor execution (the app). Time will tell.

In the current environment I hesitate to predict failure of any kind, particularly with that much runway. Chances are that the worst outcome is going to be a breakeven to moderate exit due to a Facebook or Google talent acquisition. After all, it's social, it's mobile, it's local... pack in those buzzwords!

For people who don't "get it" (like me), ask yourself this: did you "get" Twitter when it first started? I know I didn't. If you're honest enough to say you didn't (because I bet virtually everyone didn't) then take pause before declaring failure.



I felt like I "got" Twitter right from the get-go because Leo Laporte did a pretty good job of explaining it and hyping it up on TWiT right after it launched.

I still haven't figured out Evernote. I mean I get the idea, but I haven't been able to get any use out of it that I wouldn't get from Pinboard, but the fact that Evernote is pretty successful just lets me know that I don't have to personally "get it" for it to work.

Which is why I'm not counting Color out just yet.


From what little I've used of Evernote, it's the OCR capabilities which seem like the killer feature. Photograph or scan a receipt and be able to search it anytime. I don't know how well it works but it seems pretty useful.


I still don't get Twitter.


It's like OOP. It doesn't make perfect sense until you actually use it for something.


.. and it ends up being something that OOP wasn't actually designed for :)


But these days everyone wants to be the first one to call a failure a failure. Why? Well, it’s a lot easier than predicting a winner. Read an interesting article on the Color phenomenon http://thegeoffreyhull.com/post/4094961998 that describes almost an insatiable desire of the blogosphere to see Color fail




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