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Add costs to the other points mentioned in comments.

A pizza is made for £1-2 and sold for £10-20. The margin is incredible and more than enough to pay staff and deliverers.

I personally never order pizza delivery because it's a total ripoff. Don't want to pay £20 for a pizza (or two on promotion). This is a party delivery service as far as I am concerned, only used when there are friends over (big dollars for the company for a single delivery).

The business model of Uber and Just Eat by comparison is to attempt to deliver Noodles for £10 (one meal for a lazy millennial or a couple who doesn't want to cook). It doesn't work.



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