Why would a nationalized R&D program not need marketing? I can assure you that the doctors who are aware of new drugs in development is a very thin slice of all doctors.
Even if run by the government, you’d still need to market (educate) about new drugs.
And R&D in the big pharma firms is spread out across the entire population. That diabetes drug that sold $1B last year is paying for the cancer R&D this year.
Even if run by the government, you’d still need to market (educate) about new drugs.
And R&D in the big pharma firms is spread out across the entire population. That diabetes drug that sold $1B last year is paying for the cancer R&D this year.