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Driving a Responsible Digital Ecosystem in These Polarized Times (unileverusa.com)
14 points by anigbrowl on June 26, 2020 | hide | past | favorite | 6 comments


CNBC has more details: https://www.cnbc.com/2020/06/26/unilever-pauses-facebook-and...

> In a recent memo to advertisers obtained by CNBC, Facebook’s VP of global marketing solutions, Carolyn Everson, said “boycotting in general is not the way for us to make progress together.”

Well, yeah, that’s the point.

> “I also really hope by now you know that we do not make policy changes tied to revenue pressure,” she said in the memo. “We set our policies based on principles rather than business interests.”

What an absurd statement. This is like Google saying “Privacy is at the heart of everything we do.” It comes off as disingenuous, desperate and embarrassing.


Facebook is saying that loss of revenue will not cause them to change their business. How many other businesses run that way? Where else is Facebook getting the money to operate without revenue? How long can Facebook operate without revenue?

That’s such a weird statement. What are they actually saying with that comment?


tl;dr:

> through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.


e:nvm


It's all just cover for a financially necessary contraction in ad spend, which will inevitably lead to a contraction in revenues and profits.

FTA: We will maintain our total planned media investment in the U.S. by shifting to other media.

I understand the many legitimate reasons for using a throwaway HN account, but your opinion is built on a misrepresentation of fact. It's hard to understand how you could have missed this, which was included as a separate paragraph within a short and clearly written statement.


Exactly. If they were honest about it, it probably would b less impactfull to their bottom line. But now that they decided to take a side on the cultural war, conservatives would be happy to boycott them. I think it's worth it if they can try to chage the result of the election I guess.




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