The Palm Pre used this strategy. Not that it's necessarily bad, but I don't think it's necessarily an instant cash-in either. You have to do things correctly and carefully, and I think the difference between appealing primarily to women and appealing to men is fundamentally a stylistic one.
I don't know how the hell they did it, but it worked for Palm. I was watching 'born rich' recently and one of the celebutantes says, referring to a handbag, 'it has room for my palm pilot, or paper, if you are still into that'.
