It's important, but only because the idea that you can have an exclusively mobile content sharing product is not realistic (right now). There's an expectation among users that they should be able to access the service from whichever screen they are using at that moment.
Ironically in Color's case, they don't even ask you to login, so there's really no way to do that. Therefore, the $350K has gone towards a really expensive splash page.
Ironically in Color's case, they don't even ask you to login, so there's really no way to do that. Therefore, the $350K has gone towards a really expensive splash page.