Yeah, but I think we need to step back a bit and think about what's working here. No one can improve in design or copywriting overnight. So she pulled a different level with brilliant self promotion that's getting real results. It makes me think I should stop tweaking the pixels on version 1,367 of my logo and look at the bigger picture. Like her, I want the work I'm doing to be noticed. In that category, she's kicking my butt, and I think I could learn a thing or two from her approach.
I don't think active applications are innovative or quirky. But I do think that they are effective (when done right) and I hope they have staying power. The resume is long overdue for a bit of reinvention. But you are absolutely right: the site must present work tailored very specifically to the company you are chasing. It has to do more than mention them by name. My biggest critique is that I think she should have put some of the effort into a proposed redesign of an instagram feature. Some piece of work that would help them imagine her contributions as an employee.
I don't think active applications are innovative or quirky. But I do think that they are effective (when done right) and I hope they have staying power. The resume is long overdue for a bit of reinvention. But you are absolutely right: the site must present work tailored very specifically to the company you are chasing. It has to do more than mention them by name. My biggest critique is that I think she should have put some of the effort into a proposed redesign of an instagram feature. Some piece of work that would help them imagine her contributions as an employee.