> I don't understand why Mixer, after failing to penetrate the game streaming market - didn't pivot to a tech/coder oriented streaming service. It would have better integrated with Microsoft's other products (GitHub, Teams, etc), and trivialized finding marketing/ad-fill partners.
Because this doesn't make money, has a very low market and doesn't need all the expensive technology they invested into.
> Twitch has a 'science & technology' channel grouping which is nice
Exactly, and it sucks. I'm a dev, I occasionally watch there, but it's just not very good. Technology is just not good content for this medium. And a good streamer has the kind of personality which is hard to find with technology-affine people.
> but there's a demographic mismatch
Not true. There are many coders and people working in IT on twitch. They probably even make the biggest group outside of gamers.
Though, it's also true that Twitch does not sell this category well. There are many stuff outside of gaming which could be sold better. Creative-Categories have this problem too.
Because this doesn't make money, has a very low market and doesn't need all the expensive technology they invested into.
> Twitch has a 'science & technology' channel grouping which is nice
Exactly, and it sucks. I'm a dev, I occasionally watch there, but it's just not very good. Technology is just not good content for this medium. And a good streamer has the kind of personality which is hard to find with technology-affine people.
> but there's a demographic mismatch
Not true. There are many coders and people working in IT on twitch. They probably even make the biggest group outside of gamers.
Though, it's also true that Twitch does not sell this category well. There are many stuff outside of gaming which could be sold better. Creative-Categories have this problem too.