On: Apple announces it will switch to its own processors for future Macs

[stu2b50]

The advantage Apple has is that Nvidia and AMD and Intel have to actually make money from their chips. Apple can break even or make a loss on the chips themselves.

So maybe, they certainly have the budget to try.

[jandrese → stu2b50]

I don't expect Apple to sell the hardware for cost. They are quite adept at selling products with a hefty profit margin.

[stu2b50 → jandrese]

I don't mean in pricing, but design. Other companies have to design chips that make sense in the market. Apple makes it for themselves, and they can make chips that would not make financial sense, but perform great.

And charge you a bunch for the whole package, of course.