Author here: Great point, I should have noted that. Developers also have to use Apple devices, and the free apps increase the appeal of Apple devices, both of which drive additional revenue.
From an App Store revenue perspective, the $99/year seems incredibly insignificant compared to what any tiny percentage of sales from SaaS subscriptions would look like otherwise. That would have been a better way to frame it.
From an App Store revenue perspective, the $99/year seems incredibly insignificant compared to what any tiny percentage of sales from SaaS subscriptions would look like otherwise. That would have been a better way to frame it.